Most people are used to seeing phones like the Galaxy S8 and Note 8, LG G6 and V30, or the Mi Mix and Essential Phone showing off a modern phone design with insignificant bezels around the screen. But while geeks can already take them for granted, the vast majority of people still haven’t seen one of these bezel-deprived screens in person, and their first encounter with one, will be on the iPhone 8. Individual opinions won’t matter with this shift to trim bezels off the front of phones. It’s happening, and Apple’s participation will turbocharge the whole thing.
Apple’s pricey new iPhone won’t be an isolated exception, but rather it will be the foam at the top of a gradually building wave of change in the mobile industry. By most predictions, the new flagship iPhone will be priced somewhere in the vicinity of $1,000, probably starting just below that mark and topping out somewhere above it, subject to spec. This is going to be the biggest upward push that Apple has made with the price of its top iPhone model, though indications are that demand will still likely surpass supply.
When it comes to bezel-free screens and more expensive smartphones, you could argue that those trends would have materialized with or without Apple’s participation. In both cases, it seems like broader technological and economic developments were going to force the market in a certain direction, and Apple’s involvement is more an accelerator than a cause. But if you want a change that Apple is likely to drive from the ground up, look no further than augmented reality.The ARKit toolset for creating AR experiences that Apple unveiled as part of its new iOS 11 is a massive upgrade over anything else that’s come before it. That operating system will come preloaded on the iPhone 8 and will be distributed to the majority of iPhones already in use, making for an immediate user base of hundreds of millions of people. But its core advantage is that it doesn’t require special hardware like the Google Tango system, ARKit apps just work with your regular iPhone or iPad camera.